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Question: Discuss About The Developing A Supported Business Environment? Answer: Introduction The Australian economy is experiencing difficult times due to downturn. An increase political interference towards the Poker Machine and Alcohol Industries is responsible to alter the perception of Clubs and Hotels. The assessment provides an overview of the External environment factors that help managing the strength and opportunities. The strategic proposal provides information regarding the managing business in the most effective way. The objective of a business plan is to review the policies and to guide with an effective plan (Pride, 2013). Strategic planning The process focus on developing a supported business environment The primary motive is to give an elevated vision for the organization This will enable documentation of required data. The strategic plan needs to be focused on complying with the effectiveness. The master plan should focus on the process to attain benchmarked performance. It gives a base to judge future growth and development Mission The mission of the company is to meet the expectations of the Members (Clubnsw, 2015). Values Honesty: The Company is guaranteeing continuous growth and development of the organization by focusing upon honesty and integrity. In this way, RSL Club can manage the resources in a better way. Friendly: The environment should be friendlier to attract more customers. It is one of the most important missions of the organization. Progressive: The business role is to guarantee progressive attitude. In this way, the business can attain significant goal by guaranteeing a focus on the objectives. The purpose of a business entity is to ensure consistency. Dedicated: The staffs needs to be more dedicated enough by focusing over the core competencies. Those activities that do not provide a regular yield should be taken enough care. Successful: The motive of RSL Club is to gain success by motivating the employees. Motivated employees are helpful for the organizational growth and development. In this way they are able to perform well (Boone and Kurtz, 2013). Strength One of the oldest clubs with exquisite facilities. It has a great economic value and price for goods. Well known among people Visited mostly by the old people especially ex-servicemen Weakness Daggy decoration Beer-soaked carpets Bingo nights and fluorescent lighting. Identity crisis, fierce competition Opportunity Expand the venture through an innovative ideas Development of an effective business ideas in order to manage the place in a more organized way It can influence the age group in between 20-25 Threat Increasing completion Rising government interference. International competitors Political Australia has a strong legal policies supporting international business. Most of the policies are supporting the international business. The government organization thereby supports the trade mechanism. Economic Inexpensive Commercial Property The Currency exchange rates are very favourable. The cost of living is very high. The economy is supportive in terms of business development. Social Developing social trends has a huge impact on the demand There is a tremendous growth in middle class Australia has witnessed an increase in professions There is a marvellous growth in the economy (Tuten and Solomon, 2014). Technological The country has gained incredible growth in terms of technological advancement. This has helped in supporting research and development. The technological growth and development helps in meeting the competitive goal. RSL Competitive Analysis The organization has made tremendous growth. The purpose of RSL Club is to meet the expectations of the Members. For this, they are developing concrete objectives. The place is still using the same old mechanism that distinguishes it from rest of the competitors. The motive of the organization is to gain success by inspiring the employees. They are helpful for the organizational growth and development. In this way they are able to perform well on a long run. They are always ready to meet the expectations of the people which distinguish it from rest of the competitors (Quesenberry, 2015). However, in current scenario it is necessary to develop pre-requisite so that the organization can compete against. Its uniqueness differentiates it from rest of the companies. The majority purpose is met through an effective process where the organization is guaranteeing sustainable growth (Kwortnik Jr, 2010). Club in next 10 years With the current policies and procedures, it is evident that the club will be at the same place where it is right now. For its growth it is evident to introduce radical changes. In order to gain competetive advantage it is necessary to incorporate effective plans. Otherwise the club will remain at the same place after 10 years. Change to improve the situation of the club Firstly, there is a necessity to improve the current structure. The club is still following the old model. In order to gain a competitive advantage, it is must for a business to improve the business conditions. It is important to manage the situation for the purpose of future growth. Secondly, it is suggested that the organization can gain competencies by developing alliances. In this way the club can attract investors to make changes in the plan. The purpose is to sync the objective with the ongoing market requirement. Lastly, it is necessary to introduce changes in accounting with the trending market features. Likely age group of people to be targeting The age group in 20s are more inclined towards clubs. By focusing over this section, it will be easy for the club to gain market advantage. This age group is mostly outgoing and enjoy going out. In such a situation, it is important to develop effective market strategy focusing over this section (Christopher, Payne and Ballantyne, 2013). How to attract the members By providing them with a membership packages Through promotional activities By adding more actives and functions Packages need to be customized as per the individual requirement Young people should be given an opportunity to design their own activity More focus need to be given on managing the activities for managing sustainable goals (Scott, 2015). Improve the decoration/ interior The club can introduce more innovative design and ideas. It is important to hire an interior designer who can change it as per the existing market culture. The lights need to be kept according to the existing decoration. There should be a proper coordination in between the design and the lighting used by the club. It should distinguish itself from rest of the other competitors located in the suburb (Armstrong, et al, 2014). Method to reach Youth Social media campaign is an effective way to reach to the youth. Facebook, Instagram is used by the youth largely. By creating an official page, it will be easy to reach the crowd. They will get to know attractive offers available in the club. Conclusion To conclude, the marketing plan includes the changes required at club. A strategic plan is important for prompt action and regular review of policies. By setting clear objectives, it is possible for the business organization to gain effectiveness. By implementing the changes in a systematic way, the club can generate market revenue. Reference Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Boone, L.E. and Kurtz, D.L., 2013.Contemporary management. Cengage learning. Christopher, M., Payne, A. and Ballantyne, D., 2013.Relationship marketing. Taylor finance. Clubnsw, 2015. Online. Available at: https://www.clubsnsw.com.au/docs/default-source/default-document-library/cd-40-2015-e-04F5FBB5B54D.pdf Accessed on: 10 September 2017 Kwortnik Jr, R.J., 2010. The Marketing of Experience. Pride, W.M., 2013.Marketing 2014. Cengage Learning. Quesenberry, K.A., 2015.Social Media Strategy: Marketing and Advertising in the Consumer Revolution. Rowman Littlefield. Scott, D.M., 2015.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage.